Christmas Shopping at Stork Landing

Hey everyone, 

Stork Landing wanted to invite you to shop local for the holidays. With many local downtown shops including us we want to see as many as possible, giving the best deals and best customer service possible. 

So many various benefits when shopping local -

  • A Stronger Economy. Local businesses hire local workers. In addition to staff for the stores, they hire local architects and contractors for building and remodeling, local accountants and insurance brokers to help them run the business, and local ad agencies to promote it. They’re also more likely than chain stores to carry goods that are locally produced, according to the

     American Independent Business Alliance. All these factors together create a “multiplier effect,” meaning that each dollar spent in a local store can bring as much as $3.50 into the local economy. By contrast, large chain stores tend to displace more local jobs than they create because they often drive local retailers out of business.

  • A Closer Community. Shopping at local businesses gives neighbors a chance to connect with each other. It’s easier to get to know someone you see often at a local coffeehouse than someone you only wave to on your way in and out of your house. Knowing your neighbors makes it possible to exchange favors, such as pet-sitting or sharing tools.

  • A Cleaner Environment. Having stores in your immediate neighborhood means you can leave your car parked and do your errands on foot or on a bicycle. Fewer cars on the road means less traffic, less noise, and less pollution. If you could make just one trip each week on foot instead of making a 10-mile round trip by car, you would reduce your annual driving by 520 miles. This would save more than 24 gallons of gas and keep 0.2 metric tons of CO2 out of the atmosphere, according to calculations from the Environmental Protection Agency.

  • Better Health. Running errands on foot is better for your health. It provides much-needed exercise that helps keep your weight under control, strengthens your heart, and prevents disease. A 2011 study published in the Cambridge Journal of Regions, Economy, and Society found that U.S. counties with thriving local businesses also have lower mortality rates, a slimmer population, and a lower incidence of diabetes.

  • A Great Place to Live. The last factor is more difficult to measure than the others, but it’s just as important: Local businesses simply make your town a better, more interesting place to live. One suburban housing development looks much like another, but a town center with thriving local businesses has a feel that’s all its own. Local eateries, bars, bookstores, food markets, pharmacies, and gift shops all combine to give a place its unique character.

Livingston, Amy, et al. “4 Ways to Shop Local and Support Small Businesses in Your Local Economy.” Money Crashers, 6 Dec. 2018, https://www.moneycrashers.com/shop-local-support-small-business-local-economy/.


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